Jul 16, 2009 | Lead Generation, Marketing, Recession, Social Media Marketing, Social Networking, Word of Mouth Marketing
In our current economy people are more scrupulous and frugal than we have experienced since the Great Depression. If you think that your current clients and current colleagues are holding on to their wallets and clinching their pocket books more so than before then...
Apr 6, 2009 | All, Email Marketing, Event Marketing, Lead Generation, Marketing, Social Media Marketing, Word of Mouth Marketing
Technology not only makes our lives easier but it also connects us to the entire world. We can communicate with everyone from Rihanna to Barack Obama to Bono to Tony Blair via word of mouth marketing, also coined social media marketing. Everyone is doing it! – from...
Feb 4, 2009 | All, Colorado Marketing, Denver Marketing, Development, Economy, Marketing, Real Estate, Real Estate Development, Recession, Urban Land Institute (ULI)
The age old adage that business is not personal bodes well during exuberant economic times – when our pockets are full and our holiday parties are lavish. However, in tight economic times the personal side of business becomes more for front. When business gets...
Oct 28, 2008 | All, Barack Obama, Election 2009, Joe Biden, John McCain, Sarah Palin, Search Engine Marketing and Election
The 2008 election is on all of our minds, keeping us up at night watching the endless jokes about Palin and seeing the countless approved ads from Obama and McCain. This election may be the most important election of our life time and it is important for all of us to...
Oct 1, 2008 | All, Event Marketing, Search Engines: Optimization (SEO)
Marketing your business through events can be a worthwhile experience by building leads that turn into conversions. We choose to attend specific events to market our business – from business happy hours to two-hour breakfast events to four-day conferences. Attending...
Aug 26, 2008 | All, Email Marketing, Lead Generation, Real Estate Conversions, Search Engines: Optimization (SEO)
These days we are bombarded by email—from work, to conferences, to newsletters. Savvy email marketers must be able to capture attention quickly and to keep attention all the way through to a conversion. It is important that real estate developers and real estate...
Aug 19, 2008 | All, Search Engines: Optimization (SEO), Website Usability
Users find it frustrating when they land on a page that does not exist. When you are updating your website pages and adding new pages it is important that you are able to direct users to the new pages. To make this error message a positive experience for users, create...
Aug 17, 2008 | All, Search Engines: Optimization (SEO)
Including maps on your website can make it easier for people to find each and every real estate property and the consumer can learn about the real estate developer’s portfolio. Website designers and developers usually create maps using all image files. Image maps can...
Aug 17, 2008 | All, Search Engines: Optimization (SEO)
Flash websites can provide the most aesthetically pleasing and interactive feeling websites imaginable. Website designers and developers love the outcome of Flash. However, on the opposite side of the spectrum, search engine optimization experts find flash cumbersome...
