Marketing your business is the one thing that you must continue to do regardless of the economy. Here is an exercise for you to think about how you can market your company through resources you already have and use.
1. How much is a business lead worth in a dollar amount to you?
2. How many contacts do you have through all of your modes of networking and communication?
Mobile Phone #,###
Computer Email #,###
Facebook #,###
LinkedIn #,###
Business Cards #,###
Other #,### What is your other mode of networking? ____________
3. How much is your list worth in a dollar amount? $ ___________ . ____
4. How many times a month do you communicate with your contacts (general communication about your business)?
5. If you have a website for your business, what do you want it to do for you? Is your website accomplishing your goals?
After completing this exercise ask yourself how you can reconnect with all of your networks through social media networking, email marketing, and through your website. Are you doing enough? Are you capitalizing on your current contacts and your current resources?
Remember that you can use internet marketing to consistently reach out to your current networks. This exercise is designed to remind you about the cost-effective marketing means that are found through marketing your business on the internet.