40 under 40 for 2012
Denver Business Journal’s 2012 40 under 40 honorees
More than 300 individuals vied for the Denver Business Journal’s 2012 Forty under 40 honors.
That’s an increase of more than 100 over last year for this 16th annual event.
After being judged on their business leadership, recognition of accomplishments and community involvement, these are the 40 honorees selected this year.
These winners will be honored at an awards luncheon Thursday. The keynote speaker will be Robert A. Katz, chairman of the board and CEO of Vail Resorts Inc.
These 40 rising stars — each under the age of 40 as of Thursday — will be profiled in a special section published in the DBJ’s March 16-22 edition.
There were 471 nominations for 307 individuals for the 2012 awards.
40 under 40 winner – Keo Frazier
Premium content from Denver Business Journal by Ben Macaluso
Company: Keos Marketing LLC: DBA Keos Marketing Group and Non Profit Resource
Keo Frazier studied psychology at Cornell University, with the goal of becoming a child therapist.
But after starting out in the field, she realized she “didn’t have stomach for child therapy,” she said.
Still, her education played a large role in Frazier starting Keos Marketing Group in 2008. The company first focused mostly on marketing for real estate businesses. It since has begun marketing to other fields, such as holistic health, fantasy football and higher education. The company also added services in digital media, online marketing and interactive marketing tactics.
Frazier said her psychology and social sciences background relates to marketing because of the dynamics of influencing behavior of buyers and the way they think about things.
“The advice I would give to someone who is starting their own company is have a plan, but don’t be afraid to veer from that plan,” Frazier said. “Success does not mean the path is completely straight. The most challenging thing about being an entrepreneur is having the vision and executing the business plan without getting bogged down in details of day-to-day operations.”
Regarding community involvement, Frazier said she is most passionate about her time spent with the Kempe Foundation in Aurora, because the center allows her to stay connected to children without being “in the trenches of the psychology field.”